It's so cool, it became a verb. One of the first investors they met loved the
idea so much he decided to write a check on the spot. A good naming
system can help. Generate lots of names: Naming experts know that the secret to coming
up with that one great name is to generate lots of ideas. Make it meaningful:
Effective brand names convey a key feature or benefit. You can find one at www.brain-donor.com.That's
CoolNot every brand name can be as insanely cool as Google. But every new product,
service or company can have a name that is memorable and meaningful to consumers. In
my experience, one in 20 is any good. $160 billion in three years flat.Now company
founders Sergey Brin and Larry Page can afford to buy cool cars (Tesla electric roadster),
hang out with cool friends (Bono), and fly around in a totally cool private jet
(customized Boeing 767).Even the name of the company is cool. Make it memorable: Names like
Google, Wii, and Altoids all have that certain something that make them stick in the
memory bank. Just look at the skyrocketing value of the company. But when he wrote
out the check, he made it out tn requin to 'Google'.The name stuck. It was a clever
attempt to convey the humongous number of websites their new fancy new search engine could
search in a flash.With a great product and a pretty cool name in hand, they
went in search of investors. And for a whole lot less money.Here's HowBefore rushing off
to the nearest conference room to brainstorm new names, let me offer a few suggestions
to help make your naming efforts a success:1. So work on generating as many names
as possible.2. You can always turn it over to the pros if you come up
short.But the truth is you have just a good a chance as coming up with
that billion dollar name as they do. Trust me, it can be tough even for
professional naming guys like me. And the rest, as they say, is name brand history.Google's
Not AloneThe Google guys aren't alone in coming up with their own billion dollar brand
names.Name a famous brand name and chances are it was invented not by a naming
guru, ad agency or brand identity firm, but by an ordinary guy or gal with
a great idea. Choose a name that is both memorable and meaningful.4. What's missing nike pas cher is
the 'know-how'. You'd think that a name as cool as Google must have cost a
fortune. To make your new name more memorable, focus on names that look and sound
unique.3. That's a lot of cash. But it's worth a try.Why? First, because history shows
that most of the world's best known brand names were created by the very same
people who work at the companies behind those famous names. If you can think of
a name like that - and you can if you try - that will be
pretty cool, too.Jerry Stueber is founder and CEO of Brain Donor, a leading provider of
professional naming services and do-it-yourself naming systems. That's because, like many of the world's best
known brand names, the guys who run the company came up with the name themselves.Funny
StoryThe story behind the Google name is kind of funny, actually.As a couple of math
dweebs, Sergey and Larry decided to name the company after a really big number called
a "Googol" - which is the number 1 followed by 100 zeroes. Some hint at
an interesting story - like Google, for example. Don't believe me? Where do you think
names like Kinkos, YouTube, and Crocs came from?That's right, they came from copy shop guys,
internet guys, and shoe guys - ordinary Joes who took a great new product and
gave it a great name of their own making.You Can, TooIs it easy for a
business owner, a marketing manager, or a math dweeb for that matter, to come up
with a great brand name? No it's not. You'd be wrong.In fact, the Google name
didn't cost Sergey and Larry a dime. Big brand identity firms charge $100K or more
to develop a new brand name. They did it, you can, too.Second, coming up with
a name yourself can save your company a ton of money. Make sure that your
new name is more than just a pretty typeface. Everything they touch turns to gold.
Even for big spenders like the Google guys.That's why I recommend that every company with
a new product in search of a name take a shot at naming it themselves.
Today, everybody in the world is 'Googling' this and 'Googling' that. You have to hand
it to the billionaires at Google. Use a naming system: Everyone has the innate creativity
to come up with great names on their own. Visit his website at http://www.brain-donor.com.
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